You can practice to improve your memory. It's just like you're practicing on the football or the track field. The only difference is that it is more intense. That's not to say that working to improve your memory is not. It's just on a different level, but the goal remains the same. The more you practice, the better you will be at it. Then it becomes easier for you.
You can play a memory game by being in a group and getting the names of everyone in it. Take a few minutes to soak in the information, and then try to list everyone's name that was in the group. You may not get it on the initial run, but if you keep doing it, eventually, you will be able to master improving your memory.
You can also do that with other scenarios, such as newspapers and other periodicals. Read a segment and then talk about what you read. If you are successful with that, then it shows that you paid attention to what you were reading.
On the other hand, if you're not, you may have to pay more attention. Soak up the important details. Remembering the small stuff can be important and key to you keeping it in your memory bank.
Part of practicing what you're reading involves being focused. You must keep your attention on the issue at hand. If you are conversing with someone, listen to what they are saying. You can ask them to repeat it if you did not her them or did not understand.
Some people have trouble focusing when there is noise. Try to find somewhere quiet where you can talk. Minimize interruptions if possible. You know that there may be times when there will be disruptions, but handle them accordingly. The less noise and distractions you have to deal with, the better off you'll be. You will be able to focus more on the conversation at hand.
You can repeat things to yourself to help you improve your memory. You can say them out loud to yourself. If you are getting information from someone else, repeat back what they told you. That's how you are able to confirm what was said between the two of you.
It's a good idea to take notes so you can refer to them later. Not everyone is able to remember everything. That is just too farfetched. Write down important things that you will need to keep for future use.