Trademarking 101

Why do you need an attorney for this trademarking process? 

The fact is that there are countless reasons that you do.  In many cases, having an attorney working with you can help you to get through the process faster, more efficiently and believe it or not, without having to pay nearly as much.

How can you save money by working with a trademark attorney?  It’s simple.  The fact is that you are likely going to make costly mistakes trying to interpret trademark law on your own.  You’ll also probably go through the application process several times, being rejected by the United States Patent and Trade Office.  That is not to mention the time that you waste (time is money right?) during this whole search.

With the help of a qualified attorney though, you could breeze through the process and even get help in selecting the right name to use to trademark your product or service in the first place.

Consider the reasons and the role that they will play.

Help For Trademark

The first and probably the largest relief that a trademark attorney will provide is help to you in selecting the right trademark phrase or term for your needs.  While coming up with the name is important, so is making sure that no one else is using it.

Therefore, since your trademark attorney should have this information available to them, they should provide you with a trademark search as we’ve discussed.  In fact, select one that includes this in their fee otherwise you’ll pay additionally for it.

Once the results from the search come back, he or she should also help you to find solutions to your needs regarding that trademark.  In addition, they will be there to work with you through the process and offer you ideas, suggestions and knowledge about anything and everything that you want to know about it.

Application Help

While it sounds easy to actually fill out an application, remember that you are talking about the legal system here, which is often riddled with ifs, ands and buts.  Work with them on this.  A skilled attorney will be able to provide you with help in filling out and applying for the application of registration of your trademark without doubt.

In addition to doing so, insure that they will provide an accurate and unique description of your product.  Find out what will be included and approve it.  Don’t assume that they aren’t rushing through the process.  A good attorney will pay close attention to the details.

They should insure the application is complete and meets all of the necessary requirements.  You should also insure that they have experience in providing this type of application for a trademark.

In fact, should the United States Patent and Trade Office have questions, your attorney should be able to easily handle them for you.  They should be able to help you with any other company that is working against your application or even has infringed on your trademark themselves. 

Having legal help by your side is almost a necessary consideration when it comes to trademarking.  It helps you to keep your experience positive and to stay out of trouble.  It also just makes the process easier on you.  Finding a qualified attorney that is a specialist in trademarking isn’t hard.  Do research them, though, to find the best quality professional to work with.