Using words to sell is something that every successful sales person has to learn to do. This is true when talking live with any prospective client.
Along with live discussions, using the right words can make all the difference in the ability of a web site to attract visitors, and hold their attention long enough to make a sale.
Ads, both electronic and print types also depend heavily on choosing the right words for the right situation. Knowing what to say and when to say it will help keep a sales career fresh and exciting, not to mention lucrative.